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Feeding the Craving: The Role of Extrinsic Determinants in Food Desire

Jiban Mehdi

Cravings for specific foods are a ubiquitous aspect of human experience, driven by intricate biological and psychological mechanisms. Beyond the internal factors that influence cravings, this article delves into the compelling realm of extrinsic determinants—the external cues, societal influences, and environmental factors that amplify our desire for particular foods. The science of cravings reveals that our brains, particularly the reward centers, play a pivotal role in the allure of specific foods. Dopamine, the brain’s “feel-good” neurotransmitter, reinforces our desire, making cravings challenging to resist. However, the interplay between our surroundings and the foods we yearn for is equally significant. Food cues, ranging from enticing aromas to visual displays, wield considerable power in stimulating cravings. These sensory triggers can hijack our attention and lead us to indulge, illustrating the profound influence of our environment. Social and cultural factors also shape our cravings. Traditions, social circles, and the digital age’s impact on food trends infuse food with emotional meaning. Moreover, accessibility plays a pivotal role. When desirable foods are easily obtainable, cravings are more likely to translate into consumption. This article explores strategies for navigating cravings, including mindful eating, portion control, and fostering health-conscious social networks. It underscores the challenges posed by marketing, convenience foods, and societal norms while emphasizing the importance of awareness in making healthier choices. In conclusion, decoding the craving puzzle involves recognizing the interplay between internal biology and external determinants. By harnessing this understanding, individuals can strike a balance between indulgence and moderation, savoring the pleasures of food without surrendering to every craving’s whim.